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A brand ambassador is a public figure who is retained by a brand to represent that brand in the public. The right brand ambassador will use their own goodwill and reach to expand the brands reach, generate customers, and generate trust in a brand. Of course, there are two sides to every coin. The wrong brand ambassador or improper conduct by the brand ambassador can generate hardship and cause public backlash against your brand.
Any agreement for services should have clauses that define:
A franchisor should also develop and implement a Social Media Endorsement Policy (“Policy”) to be attached and incorporated into any agreement.
All brand ambassadors are required to be disclosed in the Franchise Disclosure Document as public figures. This disclosure is made in Item 18.