Franchise Brand Ambassadors

A brand ambassador is a public figure who is retained by a brand to represent that brand in the public. The right brand ambassador will use their own goodwill and reach to expand the brands reach, generate customers, and generate trust in a brand. Of course, there are two sides to every coin.  The wrong brand ambassador or improper conduct by the brand ambassador can generate hardship and cause public backlash against your brand.  

 Any agreement for services should have clauses that define:

1. Scope; 
2. Financial terms; 
3. Specific obligations; 
4. Term duration;
5. Cause for termination; 
6. Warrant and liability; 
7. Remedies and dispute resolution; and 
8. General provisions governing the contract.  

A franchisor should also develop and implement a Social Media Endorsement Policy (“Policy”) to be attached and incorporated into any agreement.  

• Clearly and conspicuously disclose the relationship to the brand; 
• Be truthful in the endorsement, and stick to actual personal experiences with the brand or a product; 
• Refrain from statements about the product that are measurable unless substantiated by the Franchisor; 
• Do the training, provided by Franchisor on the "Do’s and Don’t’s"; 
• Comply with standards of conduct as reflected in the Franchisor's social media endorsement policy; and, 
• Waive rights related to the use of the image and collateral that may be developed during the campaign with the Franchisor.  

All brand ambassadors are required to be disclosed in the Franchise Disclosure Document as public figures. This disclosure is made in Item 18.