Franchise Territory Mapping and CRM
An Overview of Franchise Territories
The foundation of the franchise relationship is built on the franchisor licensing the right to operate a franchised business within a defined territory. The boundaries of the territory carry are significant for both the franchisor and franchisee.
In most franchise systems, the franchisor agrees not to establish or license the right for others to establish a franchised business within the boundaries of an existing franchise in good standing. These boundaries are typically developed based on demographic and economic factors.
Franchisors need to:
- Define territories using define metrics and clear lines of demarcation; and
- Keep track of developed and undeveloped territories.
Simplify sales, help with compliance tracking, and manage relationships, all backed by AI.
Quickly identifying where you cannot and cannot sell franchises is an important part of the process; however, the process is often slowed down by old technologies that aren’t well tailored to the franchise industry and the operational inefficiencies caused by them. This makes it difficult and costly for franchisors to give their team visibility when it comes to territory availability and mapping. As a franchise law firm, we have continually searched for new ways to help franchisors in sales and compliance by presenting information and data in various formats.
After finding no end-to-end solution for territory and data management in the franchise industry, we set out to create a solution.
Introducing ZORS
Zors is franchise mapping and CRM platform tailored to the unique needs of franchisors. With an in-depth understanding of the franchise industry, the team at Zors has turned the chore of franchise mapping into an indispensable sales and compliance tool.
Zors is feature packed. Zors franchise territory building and CRM features include franchise approval tracking, integrated electronic disclosure of franchise disclosure documents, report building, and much moare.
Zors empowers your team with the ability to create instant deliverables, saving time and money.
Zors Features
Here is a sample of what the Zors franchise mapping and CRM platform has to offer:
Visualize Franchise Approval
Sometimes it is the simple things that deliver the most value.
Zors provides an easy way for franchisors to visualize franchise approval status. With Zors, anyone on the team can easily see its okay to sell in green states, not okay to sell in red states, or that the franchisors registration is expiring soon in yellow states.
All the franchisor (or their attorney) has to do is check a box when approved and set an expiration date.
Features like this were designed to help with compliance and sales.
Expedite FDD Disclosure
What is your current process for disclosing prospect?
Is it quick and easy?
Zors allows you to electronically disclose prospects instantly.
The Zors platform can be link to a reliable signature capture platform, allowing anyone on your team to disclose an FDD with confidence.
If you manage on your own or already have legal counsel, your franchise attorney can link the right documents in the right states, or franchisors can signup for managed support by engaging Waldrop & Colvin.
Territory Analysis Data At Your Fingertips
Zors instantly provides visibility to the data and information franchisors need to quickly analyze a territory. When a user builds a territory on the Zors platform, they can , quickly preview data like the counties, zip codes, population, and households, along with other demographic and economic data.
Zors allows users to download charts displaying demographic and economic information, compare territories, and generate territory reports to use during the sales process and as part of the final franchise agreement.
Looking for the best franchise mapping and CRM solution?
You can request a demo of the Zors platform by submitting a form on the Zors website.
Meet the Author
Derek A. Colvin
Derek is a graduate of Penn State Law and Old Dominion University. He started his legal career in 2009 as a prosecuting attorney before entering private practice.
Derek currently serves business clients as a partner at Waldrop & Colvin, the law department for your business. His practice focuses on SMB client legal services and franchise law.
Derek is laser-focused on delivering efficient and effective solutions for business legal needs. As a seasoned litigator and experienced business attorney set on thinking critically and communicating effectively, Derek is well-suited to advise and protect your business.
Derek often serves as outside general counsel providing transactional support for business owners. He represents SMB independent owners, as well as franchisors, and franchisees as a franchise attorney.
Primary Practice Areas: Franchising | Franchise Law (Franchisor Legal Support & Franchisee Legal Support), SMB Mergers & Acquisitions, Entity Formation and Governance, Lease Negotiations, Trademark Registration, Dispute Resolution and Civil Litigation & Outside General Counsel Support
